It is now conventional wisdom that if Mitt Romney wins the Republican presidential nomination, the Obama campaign will attempt to depict him as an out-of-touch elitist/financier/1%’er born with a silver spoon in his mouth and unable to relate to average Americans. But much like his entirely defensible stewardship at Bain Capital and 15% tax rate, the following story about Romney, as reported in the Boston Globe, illustrates that his problem is less with his personality and record than it is with his ability to not only defend himself, but go on the offense and sell himself.
In July 1996, the 14-year-old daughter of Robert Gay, a partner at Bain Capital, had disappeared. She had attended a rave party in New York City and gotten high on ecstasy. Three days later, her distraught father had no idea where she was. Romney took immediate action. He closed down the entire firm and asked all 30 partners and employees to fly to New York to help find Gay’s daughter. Romney set up a command center at the LaGuardia Marriott and hired a private detective firm to assist with the search. He established a toll-free number for tips, coordinating the effort with the NYPD, and went through his Rolodex and called everyone Bain did business with in New York, and asked them to help find his friend’s missing daughter. Romney’s accountants at Price Waterhouse Cooper put up posters on street poles, while cashiers at a pharmacy owned by Bain put fliers in the bag of every shopper. Romney and the other Bain employees scoured every part of New York and talked with everyone they could – prostitutes, drug addicts – anyone.
That day, their hunt made the evening news, which featured photos of the girl and the Bain employees searching for her. As a result, a teenage boy phoned in, asked if there was a reward, and then hung up abruptly. The NYPD traced the call to a home in New Jersey, where they found the girl in the basement, shivering and experiencing withdrawal symptoms from a massive ecstasy dose. Doctors later said the girl might not have survived another day. Romney’s former partner credits Mitt Romney with saving his daughter’s life, saying, “It was the most amazing thing, and I’ll never forget this to the day I die.
