VPAP Baffled by Media’s Blurry Lines

The Virginia Public Access Project continues to struggle to define what constitutes news reporting worth of inclusion in its popular VaNews news digest — a daily e-letter with thousands of readers who actively follow state and local news. In the most recent iteration of VPAP policy, Bacon’s Rebellion ended up the big loser.

In a world of rapidly morphing publications with different mixes and formats of news and opinion, VPAP doesn’t have an easy job. It started out compiling headlines for Virginia newspapers only. But VaNews compilers have had to contend with the emergence of online publications that do real reporting: Bacon’s Rebellion, The Virginia Mercury, and the more popular partisan blogs. Founder David Poole knows that traditional print newspapers are in decline while online publications are in the ascendancy, and that for the long-run health of VaNews, which is a successful money-raiser for his organization, he needs to embrace online media.

The start-up of the Virginia Mercury precipitated a round of soul searching. Poole’s concern was that the online Richmond-based news outlet had an explicit politically progressive bias, and that it was funded by untraceable foundation money.

By contrast, Bacon’s Rebellion has always been 100% up-front about where the money is coming from. Poole was bothered, however, by perception of bias on energy and environmental issues due to our sponsorship by Dominion Energy. So, when our Dominion sponsorship expired, Bacon’s Rebellion chose not to renew it, and we created a channel populated only by news articles for VaNews to draw from. Poole began incorporating pieces from Bacon’s Rebellion.

Then, as debate continued to buffet his board of directors, Poole decided that due to a continued taint by association he wouldn’t accept news reporting on issues associated with now-defunct sponsors, even though news articles written by Steve Haner and me — both knowledgeable, experienced journalists — met all the traditional criteria of a news story.

Now the wheel has turned again. This time dark-money Virginia Mercury makes the cut but transparent Bacon’s Rebellion — which has no source of outside funding whatsoever, other than some modest reader contributions — does not.

“Our goal, as it has been from the start, is to give readers a comprehensive look of reporting about Virginia government and politics,” said Nicole Riley, chair of the VPAP Board of Directors, in a press release Friday. “As providers come and go, we want to keep the focus on original news reporting.”

The latest changes to the VaNews criteria add specificity to the definition of “original news reporting” to include a requirement that an article present both sides of a debate and writers should be a commentator or a reporter – but not both.

“It’s confusing when someone expresses their opinion about an issue and the next day shows up to cover the same issue as a reporter,” Riley said.

VPAP also dropped its prohibition against “advocacy” publications, a term that had been added in 2016 and proved difficult to define.

“The Board debated this and determined that ‘advocacy’ is often in the eye of the beholder,” Riley said. “Take the Washington Post. There are people who believe the Post is part of a liberal media conspiracy while others think the Post is the savior of democracy.”

So…. Virginia Mercury may be an advocacy publication, but because its editor and staff writers stick to “news” and do not engage in overt commentary, they make the cut. Because Haner and I write commentary in separate posts, we don’t. Nothing against Virginia Mercury — the editorial team is good at what it does and I read the publication every day — but this new criteria seems totally arbitrary.

I get it — VaNews has to draw a line somewhere. I’m just skeptical that it’s possible to draw bright lines and stick to them. For example, Jeff Schapiro, the dean of the Capitol press corps, is known mainly for writing commentary but he also reports news from time to time. Are readers “confused”? Will VaNews exclude him from its clippings? That would be absurd.

Well, the world isn’t fair. The onus is on us at Bacon’s Rebellion to create such compelling content that VaNews has no choice but to treat us as an equal — or maybe grow to a point where we don’t care what it does. Let me take this occasion to thank our loyal readers who contribute to the quality dialogue on this blog. Thankfully, you don’t seem confused by what we do.

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