Mark Obenshain picks up a solid endorsement from Republican committeeman Morton Blackwell. The spin here is a bit different — because the endorsement isn’t about Morton, it’s about you:
You are guided by principle, and you are a force to be reckoned with in this age of so many distractions. You volunteer your time and pour so much effort into the fight to preserve liberty and economic opportunity in our Commonwealth.
And it’s you who will decide who will be our next Attorney General. I have known Mark Obenshain almost all his life, and I know personally that he is a man of principle. Mark has devoted his entire adult life to the fight to preserve and defend our freedoms.
I ask you today to join me, along with thousands of other grassroots activists, in supporting Mark on May 18th at the Republican Convention.
Good direct mail fundamentals — make the pitch about the reader, not yourself. But it would please Mr. Blackwell if you joined him in supporting the Obenshain campaign.