Note: During last night’s standoff in Philadelphia that left six police officers injured [1] and others trapped for 8-hours, Virginia Delegate Mark Levine decided fundraising off of the tragedy was a brilliant strategy [2] (screenshot below).
[3]
Here’s what an email to his supporters probably looked like:
Subject: URGENT DEADLINE: BEFORE THE BODIES COOL!
[4]
Dear [[FNAME]],
As this active shooter situation continues in Philadelphia I can’t help but think there’s a way for me to grandstand on tragedy and I need your help.
Four. Five. Now it’s six officers wounded and who may be dead or dying. And while I have no idea what’s going on, I think this is a great opportunity for you to donate today so I can continue to make no impact on the issues that I’m guessing matter.
Help me reach my goal of $5,000 before the stand-off ends!
—Click here to quick gift $47 for the AK I think the guy is probably shooting people with [5]—
—Click here to quick gift $100 for the number of shots witnesses are saying they heard fired [5]—
Don’t let another tragedy go to waste. Your support today will send a strong message that I can fundraise off of anything.
[6]