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NFL, NBA to pitch Obamacare to fans?

The Obama administration is negotiating with the NFL [1] and the NBA [2] to promote the Obamacare health insurance exchanges that are supposed to kick-in on October 1st. How are the NFL talks going?

Sebelius said the football league has been “very actively and enthusiastically engaged” in discussions about a partnership to encourage people to enroll in newly available insurance plans.

“We’re having active discussions right now with a variety of sports affiliates” about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters.

Your tax dollars at work — promoting a portion of a larger law that will penalize you for non-compliance (via the tax code and the lovely people at the IRS).

Do the NFL and NBA really want to go down this road?