As the Virginian-Pilot laughably and predictably tells people they need higher taxes and Democrats, more people tell the Pilot they don’t need the newspaper [1].
Daily circulation is down over 5%, and Sundays are down 9%.
The Pilot’s analysis is that they are doing everything right and the bleeding is fine, because other newspapers are losing readers much more quickly.
Ah, more brilliant analysis from a newspaper. “Gee, Captain. Our ship isn’t sinking as fast as those others. I feel so safe!.”