Hillary Clinton is launching her online boutique. Or store. Or whatever one wishes to call it.
It’s definitely not in the same league as Sen. Rand Paul’s campaign store, which is a fun place. Yes, it’s kitschy, and it knows you know, so come on in and browse.
Hillary’s place is…not any of that. It’s bland yet forced, like the smiles on the unfortunates dragooned into modeling the t-shirt selection. They don’t want to be there. They know you know it. Please buy something anyway.
This puts it closer to the South of the Border side of retailing (minus the fireworks). But that’s unfair to S.O.B., which at least has gas pumps out front and Elvis ashtrays out back.
Yes, there are hats. Or “hat.” And stickers, magnets, plus the fashion symbol for the times, the “pant suit lapel pin.”
Even the self-deprecation falls like lead.
Perhaps realizing that the crowds may not camp out for the chance to pay way too much for a throw pillow, Camp Hillary has already started with the discounts:
10% off and an exclusive sneak peek at the #Hillary2016 store ahead ? http://t.co/nIzR7ugFyE pic.twitter.com/2V4ixGEVhn
— Hillary Clinton (@HillaryClinton) May 26, 2015
Following the link takes you to a landing page, where, in order to get your “sneak peek,” and awesome discount, you must first surrender your email information.
Because with the Clintons, there is always a price to pay for access.
Or you can use Google to bypass it.
No doubt some people will love this stuff. There’s always a market for tumblers and tees, hats that can be worn ironically and onesies, for the toddlers out there.
Meh. At least Rand had the good sense to realize that retailing is an experience. Mrs. Clinton’s team views it as just one more thing on the “to do” list.