In the 12th, Haley releases a series of online ads

Ad fever is spreading in the 12th Senate district contest, with Vince Haley being the most recent to unleash a series of ads intended to woo the huge bloc of undecided voters before the June 9th primary. Unlike fellow challengers Siobhan Dunnavant and Bill Janis, Haley is releasing his ads online, and, as his press release states, as radio spots, too.

There are four ads in the series: “Recalling Reagan,” “Character,” “Solutions,” and “The Honest Truth.”

The common thread running through the ads is that Mr. Haley (besides being “a visionary”), is an attack on federal government policies. I get the appeal — it can be very effective given the Obama administration foil.

It’s also the appeal one makes if one is a candidate for Congress — not for a perch in Capitol Square.

Only in the “Solutions” ad does Haley dip into state policy — and then, only briefly.

In speaking to some political observers yesterday, the topic fell on how one of these four candidates could break away from the pack. I suggested one of them needs to talk about what they would do for the people of the district. Local issues — public safety, education, transportation, taxes — have not exactly been front burner in this primary. Rather, the focus has been on Obamacare, Medicaid expansion and the nefarious string pullers, power brokers and other dog whistles that consultants seem to think are the real vote getters in this district.

In that regard, then, Haley is not alone. But to his credit, Haley has put a tax idea on the table, and that, by default, gives him the policy edge in this contest.

Well, except for Eddie Whitlock…who has talked about school choice quite a bit. The rest of the crowd? Not so much.

But you get the idea — national themes, bent to save the ends of a Senate race in suburban Richmond. Perhaps it’s a sign that local politics just doesn’t sell, let alone cut through the Spring pollen. And perhaps on some level that is true. A Haley piece in Breitbart tells his story of going door-to-door in the district. He’s pushing a message of how he intends to combat federal over reach. What does he say he’s hearing from people?

The reaction of the voters is one of near universal agreement — even before I have the chance to provide a single example of federal overreach and how Virginia can combat it.

“You’re singing my tune.”

“Well that’s for [darn] sure.”

One retiree immediately told me that he was good for gathering 10 votes for me from his group of friends that gather weekly at Panera. It seems that they are already way ahead of me in pushing this message.

He’s leading with the federal pitch, and people — according to his telling — agree with him. Can’t argue with focus groups like that, can you?

Yes, you can. Fundamentals still matter, and so do local issues. The Haley campaign made a bow in this direction. It took the time to issue press releases during the General Assembly session commenting on matters as they arose. Old school. Relevant. Effective.

The national stuff? Folks, I hate to tell you this, but a suburban Virginia Senator will not be waging trench warfare against the feds. Is the federal interaction high? You bet. But much of the time, the new incumbent will be facing stuff so mundane as to make rocks weep.

And the times they do have to wade into the weightier issues — education, transportation, public safety, the state budget — their fights will be with the guy across the aisle…not Barack Obama.

Mundane. Tedious. But essential.

Tell me how you intend to face those issues in the sprint that is the legislative session. Operators are standing by…

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