Gillespie has no time for the long game

Ed Gillespie and Mark Warner appeared at a candidate forum in Herndon on Friday, and the Washington Post headline on the event is “Gillespie goes on attach in Va. candidates forum with Sen. Mark Warner.”

Fair enough. We also learn this:

After the event, Gillespie said he believes that the race is even, despite what the polls reflect and Warner’s large advantage in campaign funds.

In coming weeks, he said, his campaign plans to air new ads that will make his name more familiar with voters.

“You’re going to see this race changing gears,” Gillespie said inside an atrium where Warner would later be surrounded by people snapping pictures of him with their phones.

If Mr. Gillespie believes “the race is even,” then the bubble in which his campaign operates is thicker than I imagined. He is not “even,” because, even at this late date, he remains largely unknown to the bulk of Virginia’s voters.

But we are about to see this campaign make an effort to rise from the slab via television ads. I don’t doubt that it will rise, and it could very well beat expectations in November.

Paul Goldman and I took a look at this race in the Washington Post on Friday. Our conclusion:

Warner’s aggressive campaign style suggests the incumbent doesn’t believe he is a sure winner. This makes Gillespie’s decision to campaign like a character out of Robin Cook’s novel “Coma” and risk everything on what money can buy very baffling.

Gillespie’s gear change, in other words, should have happened a long time ago.

As Paul and I wrote, Gillespie has no time to play the long game. It’s match point with Warner.

Tick tock…

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