Who’s winning the Va. social media campaign? Here’s a hint: #itsnottheGOP

Here is a link to piece from Sunday’s Washington Post on the various campaigns and their use (and misuse) of social media. It went to press before the GOP convention on Saturday, so it doesn’t capture what has happened since Saturday’s GOP convention. A couple of items worth noting:

1. Both Virginia and national Democrats were laying into EW Jackson on social media long before the last convention ballot. And within moments of his nomination, they were busy establishing the narrative that Jackson was a dangerous lunatic doomed to sink the entire GOP ticket. Contrast this with the cancellation of the media availability after the convention for the entire ticket. There are probably very good reasons for why the availability did not occur. But on press row, it looked and smelled like panic.

2. However, the GOP is beginning to pull itself together and develop a coordinated rapid response. They have the opportunity to turn the tables on Democrats with the June 11th primary, when the nominees for lieutenant governor and attorney general are chosen. I suspect they will have some real fun with those results…

Social and online media alone cannot win the general election. But they most certainly can change that election’s course (see George Allen v. Jim Webb in 2006). Too many Virginia Republicans still do not get that — which is astonishing. It is worth noting that the final Republican lieutenant governor candidates Saturday night — EW Jackson and Pete Snyder — both had creative and aggressive online efforts. If Jackson can build upon what he has done, it will serve him well through the rest of the campaign.

And before anyone dismisses all this, consider: it was an online story, quickly blasted out on email and the various social networks, of Ken Cuccinelli’s personal endorsement of Mark Obenshain for the AG nomination that put Obenshain over the top.

Peculiar circumstances? Yes they were. But the results show just how important digital media is. Even in Virginia.

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