In Defense of the Money-Grubbing Universities

There is a lot of discussion surrounding the slow-motion “realignment” of the college sports conferences (a.k.a., the Big 12’s death march). Much of it has been a slew of laments that the institutions of higher learning are looking for the best financial deal they can get from the Big 10 or the Pac-10. “Purists” galore have been slamming the events of the last week.

I’d love to know why.

Is it really terrible that our colleges and universities are looking for the best deal they can get? Lest we forget, these are dollars that will go to educating the nation’s children and young adults. More money means more opportunities for students. When did that become a bad thing?

The overwhelming majority of which are state schools. Would their critics prefer they rely only on currently strapped state governments? Do they think it’s better for colleges to rely on working-class and unemployed taxpayers instead of major TV networks for their revenue?

Would they prefer UCLA and Cal (part of the PAC-10 that’s trying to seize half of the Big 12) take their chances with the byzantine and bankrupt California government instead of ESPN? Really?

Not me. I applaud the efforts of college presidents to find new and larger streams of market revenue for their students and faculty. Better they fund their efforts by proving their worth in the business world than by forcibly reaching into our pockets during the Great Recession.

Cross-posted to RWL

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