Attorney General Bob McDonnell, GOP candidate for Virginia governor, has unveiled his new web site, complete with biographical video. Very sharp.
Personally I’m not a big fan of videos that start automatically. Maybe it’s because I tend to have many windows open and am not always focusing on the one that’s loading so it throws me off. But, still, an uninvited audio blast really doesn’t hit me in the right spot. But that’s just me.
Otherwise, it’s a sharp site, really well put together and easy to navigate.
Anyone know the person in charge of the site? I need to talk to them about linking their volunteer database with Google Earth…
I noticed during the biopic they flash the same Va Pilot quote “A STREAK OF PRACTICALITY” twice in a row. I’m kinda surprised that got through editing. I do have to say, I’m happy to see the return of the serif. After Obama’s website and strategy got so much praise, his designers’ love of sans-serif fonts seemed to spread like wildfire, and all the flashy new political sites seemed to jump on the bandwagon. With change.gov, the serifs and their more stately appearance have come back, and it looks like McDonnell is going for that more dignified look as well. In general, the site is in the mold of what seems to be the IN look these days – clean, simple color palette, but loaded with gradients and “lighting”, and soft borders. I like the style.
Oh, yeah, and i agree with Jason – I’m not big on front page videos that auto-play.
I liked it over all. I would put the action items more front & center so you don’t have to scroll down for them, but, overall, pretty well done.
The issues page is VERY weak and that is a pet peeve of mine, but from a design perspective, it does the job.
Very sharp indeed. Ditto on Jason’s comment regarding the video autostart. It’s a bit tacky; however, the video was worth watching. Very well put together. Strong website for a strong candidate.
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I am disappointed in the issues page. Not much exploration of the issues. I do not care how slick it is. I’d prefer a less slick site with more info.
But, I can hope this is only because it is in its infant stages and improvements might be in the future.
Just an FYI, serif means decoration, sans serif means without decoration, so if your going to praise his font you need to use “sans serif” , not just “serif” because that means the opposite of what you are trying to convey…
Max, huh? I’m not sure what your saying. McDonnell’s site uses the stock sans-serif fonts (Arial/Helvetica) for his body, but his headers and graphics use serif fonts (Georgia/Times New Roman). This is counter to the trend these days, as evinced by Obama’s site, of using oversized sans-serif fonts for the headers and graphics. You can see this reflected in his stylesheet. Personally i think the larger serif typefaces, especially when used directly in contrast to sans-serif ones, appear more stately and dignified. That was my point.
Oh, I thought you were saying you were happy he was using “non-decorative” fonts and then assuming serif and sans serif could be used interchangeably. I understand now you meant the “serif” family of fonts that do not go extremely overboard. Either way, serif=decorative sans serif=non-decorative.