McClellan provides a “perfect example of what not to do”

By J.R. Hoeft

David Rourk of Rourk Public Relations has an excellent post up today on his blog “PR Marvels and Miscues”. This week, he takes on former White House spokesman Scott McClellan.

Last week former White House Press Secretary Scott McClellan released his book presenting a less than flattering view of his former boss, who is also the President of the United States. This is a perfect example of what not to do when you have a seat in the boardroom and are trusted.

Like an attorney-client relationship, good public relations consultants know what happens in the board room stays in the board room. When the doors are closed and bad ideas are raised, THAT’S the time to address them and resolve them — BEFORE improper actions are taken.

Amen to that.